The history of LUX started early 2004 in the Belgian city of Antwerp. The metropolitan city is known for being a melting pot of different cultures, backgrounds and lifestyles. After fulfilling a first trip to New York in 2001, Mohamed Azhir the founder of LUX decided to apply his business studies and entrepreneurship to his passion of basketball, sneakers and urban culture. Growing up as a son of immigrants from North Africa, he used his multicultural experiences to develop a business format which would be successful and one of its kind. This was the beginning of a new chapter in sneakerculture in Antwerp and Belgium. LUX provided for several years as only retailer in the region the influx of Nike quickstrikes and Jordan retro's to the sneakerheads. LUX was a pioneer and this helped to expand the potential market and opened up doors and opportunities for other retailers and brands. With passion and dedication we strive to be leaders in the segment of American lifestyle, creating an atmosphere in store that is unique.