PUMA X Butter Goods Slipstream Lo
Sports company PUMA and Australian skate label Butter Goods are announcing a new partnership between the brands, set to begin this June. The two will come together for collections heavily inspired by nostalgia and the ‘90s.
Founded in Perth, Australia in 2008, Butter Goods first began as a way to celebrate the love of music and skateboarding the founders grew up on. Those connecting to the nostalgia grew the brand’s worldwide community, and today the brand exists in a place where skateboarding and music collide, inspired by the different counter cultures that were born through those movements.